AppAsia Berhad formerly known as Extol MSC Berhad is one of the country’s top public listed companies specialising in ICT Security, Cloud Solutions, Digital Content and e-Commerce Solutions in the region. AppAsia Berhad was incorporated in 2004 and listed on the ACE Market of Bursa Malaysia Securities Berhad since 2006 (stock code: 0119).
AppAsia’s vision revolves around “Building Digital Platform with Long Term Values”, endeavouring to accomplish this mission through the creation of digital assets with long term values for its shareholders, employees and the general community. Spending the better part of 20 years as a mere ICT Security solutions provider under the brand name “Extol”, AppAsia is now on the path towards becoming a significant player in the Cloud, Digital Content, e-Commerce, and m-Commerce sectors in the South-East Asia regions.
In the year of 2015, AppAsia ventured into mobile applications and games, establishing itself as a comprehensive provider in the digital content arena. Leading the industry in online media, AppAsia specialises in providing e-Media solutions, accentuated by recent signing of the Master Distribution Partnership with China’s top telco – China Mobile Ltd, for the rights to aggregate and market digital content. The partnership allows AppAsia to amass digital content (including videos, music, games, animations, comics etc.) from this region, and provide it to the booming Chinese market, alternatively, providing a channel for China Mobile to distribute its digital content to this region.
As of 2016, Appasia partnered with Alibaba Cloud (AliYun), becoming the premium partner in providing the Malaysian market with advanced cloud solutions together with our existing specialised IT security services; including but not limited to an all-in-one cloud solution made available for both users from public and private sectors.
Concurrently, AppAsia also specialises in providing e-Commerce and e-Marketplace solutions. AppAsia has penetrated the e-Commerce market via various specialised e-marketplaces, such as AppAsia.my eMarketplace, with which it provides users with B2B2C features, and BorneoShopping.com, the most recent platform launch that is set to become Borneo’s No.1 e-Marketplace with its unique O2O (Online-to-Offline) feature. Moving towards 2018 and beyond, AppAsia continues to invest in developing various e-Marketplaces that cater for largely overshadowed and niched sectors, in order to cultivate and fulfil an ever-growing Malaysian digital market.